Privacy policy

Short version: no account, no ads, no tracking, and nothing sold. Almost everything stays on your phone.

Unscroll is made by Purr LLC ("we"). This page covers the Unscroll app for iPhone and iPad and this website. Last updated November 14, 2026.

What stays on your phone

Your rooms, album, check-ins (how you were feeling and how strong the urge was), your animal and its name, reminders and settings are saved on your device. We never see them.

What leaves your phone, and why

• Your iCloud copy. If you're signed in to iCloud, a copy of your progress is kept in your own iCloud account so a new phone picks up where you left off. It's stored by Apple, in your account; we can't see or read it. Photos and pictures you make stay on the phone. To stop it, turn off iCloud for Unscroll in Settings → your name → iCloud.
• The "others here" count. About once a minute while the app is open, it sends our small server a random code made on your phone (not linked to your name, Apple ID, device or location) and, when you finish a room started from an urge, a yes/no that it was one. The server only counts: how many codes checked in over the last few minutes, how many today, and how many urges were ridden out today. Codes are deleted within two days. Nothing else is stored.
• Weather, if you turn it on. Your rough location, rounded to about 10 km (a city, not an address), is sent to the free weather service Open-Meteo to match the sky to yours. It isn't sent to us, and it's off unless you switch it on.
• Game Center, if you use it. If you sign in to Game Center, your scores go to Apple's leaderboards under your Game Center nickname, under Apple's privacy policy.
• Sharing. When you share a picture of a room, it goes through the normal iOS share sheet to wherever you choose.

Reminders are scheduled by your phone itself; nothing is sent to a server.

Purchases

Unscroll doesn't sell anything yet. If it does, payments go through Apple, and we'll never see your card or Apple ID details. This page will be updated first.

This website

The website uses Vercel Web Analytics to count visits and which pages are read. It uses no cookies and doesn't identify you. Like any website, our host (Vercel) briefly processes your IP address to deliver the pages.

What we don't do

• No accounts, no ads, no ad tracking, no selling or sharing data with data brokers.
• No health records: Unscroll is a calm habit, not a medical app, and your check-ins never leave your phone (except inside your own iCloud copy).

Children

Unscroll is fine for all ages and collects nothing that identifies anyone, including children.

Deleting your data

Deleting the app removes everything on your phone. The random code on our server expires by itself within two days. The iCloud copy lives in your iCloud account; turning off iCloud for Unscroll stops it updating, and you can manage iCloud data in Settings → your name → iCloud → Manage Account Storage.

Changes

If this changes, we'll update this page and the date at the top before the app does anything new with your data.

ContactAn email address for Unscroll is on its way and will be listed here soon.